Tourism Australia has claimed the national Twitter handle @Australia. Source: AAP
AUSTRALIA has finally reclaimed its national Twitter handle after a long battle with the private individual who registered the account years ago, but let it slip into dereliction.
After months of trying, Tourism Australia has adopted the much-coveted @Australia handle, in a move which should give the nation's social media profile a significant boost.
Dozens of governments around the world use their national Twitter handles - @GreatBritain or @SouthAfrica, for example - to promote their nations overseas and interact with millions of potential visitors.
But the @Australia handle was snapped up by a private individual early in Twitter's existence, and it sat dormant, with just one tweet sent from the account in its entire life.
The dormant account attracted about 6500 followers and Twitter users overseas often included @Australia in their tweets when referring to Australia - not knowing it was essentially a dud account.
It's not clear if the account was even registered to an Australian.
Tourism Australia, in the meantime, was forced to use the @SeeAustralia handle as its main consumer Twitter account.
It was popular, attracting tens of thousands of followers.
But experts agreed it had neither the reach nor marketing impact of @Australia.
"The advantages of having a country handle are pretty obvious," a Tourism Australia spokesman told AAP.
"@Sweden, @GreatBritain & @SouthAfrica are all managed by the country's tourism boards.
"We believe the added visibility will significantly help extend the reach on Tourism Australia's consumer Twitter account."
Tourism Australia had long coveted @Australia and made numerous attempts to contact the owner of the dormant account to negotiate a transfer.
The owner did not respond.
Twitter rules state any account inactive over a prolonged period will be removed - and it appears those rules have been invoked with the @Australia handle.
Twitter did not immediately respond to requests for comment.
Other social media users welcomed the reclamation of @Australia.
"I see that @Australia has been reclaimed by Australia. Thanks #Twitter - nice one," one Canberra-based user wrote.
In response, another user joked: "I bet it was those pesky Kiwis who had it."
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